HEINZ® Unveils First Global Creative Brand Platform in Over 150 Years

Today, HEINZ announces “It Has to be HEINZ,” a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ - from real fans’ personal love affairs with the brand, to the love and care its products are made with. Anchored by Kraft HEINZ’s largest media investment to date, the global creative platform demonstrates the unmatched lov...