NielsenIQ: 60% of Product Relaunches Don't Pay Off

Around the globe, more than 230k new products are launched yearly, however, only 8% of consumers are committed to their current brand, according to NielsenIQ’s research. To stay relevant in this constantly evolving competitive environment, brands need to adapt or risk losing market share. However, if brands wait too long to evolve, it may be too late. NielsenIQ is constantly innovating its product offerings to provide clients with actionable insights that allow them to make efficient, infor...