ExxonMobil Launches New Wax Product Brand: Prowaxx™

Exxon Mobil Corporation, which has been serving wax customers for more than 125 years, is affirming its commitment to the industry by introducing a new product brand, Prowaxx™. The new architecture allows for differentiation between waxes and takes effect April 1. “Prowaxx is more than just a new name,” said Kyle Davis, Global Specialties Sales Director at ExxonMobil Waxes. The launch of Prowaxx demonstrates a strategic intent to invest in the future of wax, creating a naming convention...