BCW Introduces BCW CyberTREE™, A Strategic Model for Cybersecurity Cri…

BCW (Burson, Cohn & Wolfe), a leading global communications agency, today announced the launch of BCW CyberTREE™, a strategic model for cybersecurity crisis communications response and planning. Built using BCW’s key learnings from managing and studying myriad high-profile cybersecurity issues and crises, BCW CyberTREE enables clients to create tailored cybersecurity crisis communications strategies based on more than 25 individual factors that influence reputation risk during a cyber event....