New Airship Preference Center Gives Marketers Full Control to Retain C…

Apple’s newly introduced iOS 15 gives consumers greater control over how, when and where notifications arrive on their phone. If these new features are broadly adopted, current practices for notifications may not light up smartphone screens to immediately alert users. Since most iPhones will soon be running on iOS 15, it’s imperative that brands optimize their mobile engagement strategies to better serve their valuable app audiences with individualized preferences and exceptional, real-time ...