Ariel India's New Film- #SeeEqual to #ShareTheLoad Goes Viral

Ariel launched a new film - #SeeEqual, that raises a pertinent question - “if men can share the load equally with other men, why not with their wives?”. This takes forward Ariel’s award-winning movement #ShareTheLoad, advocating for equality within households since 2015. During lockdown, millions of Indian men indulged in household duties, demonstrating men can take up chores. Unsurprisingly, 73%[*] men in a survey agreed that they did their share of household chores when they were stay...