[New Product Profile] Even the Finest Moments in Football Matches in D…

Samsung Electronics is introducing the 2026 TV lineup. / Photo: Samsung Electronics

Samsung Electronics held its new product launch event, “The First Look Seoul 2026,” on the 15th and unveiled its new lineup of TVs and speakers.

This year’s lineup consists of TV models including Micro RGB, OLED, Neo QLED, Mini LED, and UHD, as well as lifestyle TVs “The Frame Pro” and “The Frame,” the portable screen “Moving Style,” Wi-Fi speakers “Music Studio 5 and 7,” and the all-in-one soundbar “Q Series.”

The core of the new products is the integrated AI platform “Vision AI Companion.” While watching TV, users can instantly search for content-related information such as filming locations and match records through voice commands. It also features the industry’s largest AI service platform lineup, including Bixby, Perplexity, and Microsoft Copilot.

“AI Soccer Mode Pro” analyzes match scenes in real time to precisely render vivid colors and even the subtle movement of the ball, while delivering immersive crowd cheers and commentary as if being in the stadium. “AI Sound Control Pro” analyzes dialogue, background music, and sound effects in real time to optimize them, allowing users to separately adjust or mute each audio source. It also supports “AI Upscaling Pro,” which converts low-resolution content into high quality.

GIF introducing Samsung’s 2026 TVs / Photo: Samsung Electronics

The picture quality lineup has also been completely revamped. The ultra-premium Micro RGB TV lineup has expanded from 115- and 130-inch models to 65-, 75-, 85-, and 100-inch sizes. It uses RGB LEDs smaller than 100㎛ as a backlight, and the top-tier “RH95” model is equipped with the AI processor “Micro RGB AI Engine Pro.”

The newly introduced Mini LED TVs deliver outstanding brightness and precise contrast using ultra-precise Quantum Mini LED light sources. A new 98-inch large-screen “The Frame” has been added, featuring a slim-fit design that allows wall mounting with a gap as small as 0.9 mm. Samsung’s new OLED model “SH95” adopts a “FloatLayer” design reminiscent of a framed artwork on the wall.

The audio lineup has also been strengthened. The new Wi-Fi speakers “Music Studio 7 and 5” were created in collaboration with world-renowned furniture designer Erwan Bouroullec. The Music Studio 7 features a 3.1.1 channel system with a super tweeter, delivering 3D spatial sound from a single unit. The flagship soundbar “HW-Q990H” includes a “sound output position adjustment” technology that rearranges audio output so that dialogue appears to come from the center of the TV.

The retail prices are 9.29 million won for the Micro RGB RH95 85-inch model, 7.19 million won for the OLED SH95 77-inch model, 9.59 million won for the Neo QLED QNH80 100-inch model, and 3.39 million won for the Mini LED MH80 85-inch model. The Frame Pro 85-inch is priced at 6.19 million won, and The Frame 98-inch at 8.79 million won.